The whole foundation. Who you are, who you're for, and why anyone should care. Decided on purpose, before a single pixel gets pushed.
The look that makes you recognizable. Color, type, layout, and the rules that hold them together, so you read as one solid business.
The mark people remember. Built to work tiny on a phone or huge on a wall, and to still feel like you in ten years.
Your business doesn’t need everything on this list. It needs the right two or three things done well. The big guys buy all of it at once because they can afford to waste money. You don’t have to. Start where it hurts, and build from there.
From zero to hero. We start with strategy and don’t stop until you’ve got a brand you can run without me.
Already know what you need? Buy a block of hours and put me to work. No scope creep, no surprise invoices.
You’ve asked “what’s this going to cost?” and watched someone dodge it. A vague range. A “depends.” A meeting booked before anyone says a dollar amount. By the time you get a number, you’re already too deep to walk — or you walk away with time wasted.
Not here. Every price is on display for full builds and hour blocks, laid out before you say a word to me. Know what it costs before you’re ever on the hook.
Depends which path you take, and you’ll never have to guess. Every number sits on the pricing page before you send a single message. The Full Build is one fixed price, agreed up front, so the total you see is the total you pay. Hour blocks are priced by the block. No surprise invoices, ever.
If your brand doesn’t exist yet, or it’s a mess you’ve outgrown, you need the Full Build. Strategy first, then the whole thing built to match. If you already know the work and just want it done right, buy a block of hours. Still torn? Send a message and I’ll point you to the right one, even when it’s the smaller spend.
Most run 4 to 6 weeks, depending on scope and how fast feedback comes back to me. You get a timeline in writing before anything starts, so you’re never left wondering where things stand. Slow and vague is how the big shops pad the bill. That’s not how this works.
Everything you need to run your brand without me. Logo files in every format, a full visual identity, and brand guidelines that keep you consistent when you’re moving fast. All organized, all yours, built so you’re never stuck needing a new brand.
One person who does the work beats an agency that hands you to whoever’s free. You get me on every piece of it, start to finish. No account manager playing telephone. No junior learning on your cash mney. The big guys have layers. You’ve got someone who answers.
Underdog isn’t a specific industry. It’s a position. If you’re punching up against bigger competition, this works, whether you sell roofs, run a garage, or opened a cafe last month. The move is always the same: figure out who you are, make yourself impossible to ignore, and go take the room your brand deserves.
