Growing up in a low income household with my mom and sister shaped everything about how I work, and live. I’ve always had to be scrappy — to figure it out, make it stretch, and punch above my weight. That mindset never left.
It’s also exactly why I built this studio for the underdogs. The challengers. The businesses that are outgunned on budget but never on ambition.
I’ve been creative my whole life — finger painting in a highchair, sketching on homework in grade school, then falling in love with branding in college. Eventually all of it turned into DeFrancis.co.
Good design shouldn’t be a luxury reserved for companies with big marketing money. It should be a weapon anyone can pick up.
That’s what D.co is. One designer rooting for you, all the time.
