I’ve been creative my whole life — finger painting in a highchair, sketching on homework in grade school, falling in love with design thinking in college. Eventually all of it turned into DeFrancisco Design Co.
Growing up in a low income household with my mom and sister shaped everything about how I work. I’ve always had to be scrappy — to figure it out, make it stretch, and punch above my weight. That mindset never left.
It’s also exactly why I built this studio for the underdogs. The challengers. The businesses that are outgunned on budget but not on ambition.
Good design shouldn’t be a luxury reserved for companies with agency retainers. It should be a weapon anyone can pick up.
That’s what D.co is. One designer, all in, every time.
