Built for Challengers

Small Business Branding & Marketing That Packs a Punch

Providing kick-ass services to small business underdogs that help amplify their voice, differentiate them, and help them connect with their customers.

Get honest eyes on your brand.

What We Do

A small business branding agency builds the thing your customers recognize before they read a word: your strategy, your logo, your colors, your type, and the assets you use every day. I do it for small businesses going up against companies with bigger budgets and worse ideas. Full brand builds run $4,000 to $8,000 flat. Hour blocks start at $750.

Most studios make you book a call to hear a number. I put mine on the site because you deserve to know what you’re walking into.

Not finding what you’re looking for? Reach out anyway. I know a guy, who knows a guy.

Two Ways to Play: The Full Build or Retainers

Graphic design of a suit of knight armor that's neon green, against a black, grunge background

Your whole brand, start to finish. Strategy, creative direction, a logo suite, color, type, and two supporting assets you pick. Six to eight weeks. $4,000 to $8,000 flat, and you know your number before you pay a dollar.

Your brand works and your to-do list doesn’t. Buy a block, spend it on whatever’s bugging you. Never worked with me? The Starter Pack is five hours, one time, no commitment past it.

Graphic design of two floating arms shaking hands with green lightning flying out of them

Real Prices, Posted

You’ve bounced off three agency websites already and not one of them told you the price.

Here’s mine. Full Build: $4,000 to $8,000, flat, scope sets the number. Hour blocks: $750 for five hours down to $90 an hour at a hundred. Starter Pack: $750 for five hours, one time.

No “packages tailored to your needs.” No tier chart with a “starting at” that starts nowhere. If you want the whole breakdown, including where the money goes after taxes and overhead, that’s in the Transparent AF Pricing Guide.

Tomes to Level Up Your Branding

Frequently Asked Questions

What does a small business branding agency do?

It builds the system your business runs on: strategy first, then the logo, colors, type, and the assets you use every day. A real build answers who you serve and what you stand for before anybody draws anything. Skip that part and you get a logo. Do it and you get a brand.

How much does small business branding cost?

At D.co, a Full Build runs $4,000 to $8,000 flat, and hour blocks start at $750. Across the industry it’s wider than that. Freelancers typically land between $500 and $5,000, boutique studios between $5,000 and $20,000, and agencies climb from there. Scope is what moves the number.

Is it just you?

Yes, and that’s the point. The person you talk to is the person doing the work. No account manager, no senior pitch with junior execution, no handoff to somebody you’ve never met. One brain on your brand from the first call to the last file.

Do you only work with new businesses?

No. Plenty of businesses that come to me have been open ten years and are running a logo somebody’s nephew made in 2014. Being established is an advantage, because you already know who you serve. That makes strategy faster and better.

What’s the difference between branding and a logo?

A logo is one mark. Branding is everything that makes that mark mean something: the strategy behind it, the colors and type around it, and the rules that keep it consistent. Buying a logo by itself is buying the last 10% first.

Where are you based?

Iowa right now, moving to Arizona’s East Valley. I work with small businesses anywhere, and everything runs over Zoom, email, and shared files.